pHLANX - MARKETING PLATFORM

Phlanx is a marketing platform to contact influencers, work with brands, create contracts and measure engagement.

Overview

In order to launch a new feature based on analysis of competitors and trendies.

Also, I've done a redesign improving the user interface design and user experience design.

COLLABORATION

I was the Product Designer on an Kanban team composed of 1 developers, 1 project manager and 1 stakeholder.

design process

My design process consisted in:

Empathise: Stakeholder interview, journey map, competitor analysis.
Define: Problem statement, user journey.
Ideate: Information architecture, user flow.
Design: Wireframe, low fidelity prototype, visual design.
Tools: Figma, FigJam, Trello.

solutions

The stakeholder interview showed that other competitors analysis had important details to the users. We decided to redesign the interface of this feature, improve usability and add more options.

By designing this feature, the user could add accounts from social media platforms such as TikTok and Instagram, identify easily the big numbers from each account, see charts in details and filter by metrics and period, export as PDF and JPG, and many other improvements.

Before

After

Onboarding

Connecting the first social media account

Home page

Connecting another social media account

challenges

During the process, we went through some changes on design concepts in order to complete the improvements needed at the moment.

results

Unfortunately this project has not been implemented to date.

Outcome

Because of this project, I had experience to work with a marketing product and improve my skills.