Treap Viagens is a travel consulting company with the purpose of making life easier for those who want to travel and do not know where to start. They have specialized consultants who help future travelers with everything they need for a complete trip and experience. The project consists of modernizing the website with a cleaner, more objective interface and that the contents are easily understood and found.
In partnership with Garimpo, we created a navigable wireframe for defining images and volume of content for all pages, building the interface using the guideline created previously and creating a style guide.
WHAT DID I DO
I built the information flow and architecture, and with them, the high fidelity fidelity wireframe for visualizing the navigation and interaction of all pages.
I developed a modular layout using elements that are easy to resize in the responsive. I used a lightbox for a better experience and quick login and e-mail registration on the website, call to action buttons with vibrant color indicating the action the user must follow, strong colors based on the brand guide, outline icons with corners rounded to make the interface simpler, fun and light.
I designed the Style Guide preserving the brand identity and the simplicity of the interface elements.
I performed the usability test as a moderator to validate the usability and concept of the website created.With user feedback, I could see the improvement points delivered in a report.