Juliana is a psychologist who knows human behavior deeply. In other words, it helps people to take care of themselves and organizations to build a culture of caring for life and its operations. The project consists of building a website focused on legal entities (business to business) with a new branding and a cleaner, more objective interface that softens the dense theme addressed in its services.
In partnership with Garimpo, from the realization of a workshop, we built a mindmap defining the personas, the services offered, the tools used by her and the insights for building the site. We created a navigable wireframe for defining images and volume of content for all pages, building the interface using the guideline created previously and creating a style guide.
I built the information flow and architecture, and with them, the low-fidelity wireframe for viewing the navigation and interaction of all pages.
Interface design
I developed a modular layout using elements that are easy to resize in the responsive. I used a lightbox for a better experience and quick login and e-mail registration on the website, call to action buttons with vibrant color indicating the action the user must follow, strong colors based on the brand guide, outline icons with corners rounded to make the interface simpler and softening the theme treated by it.
Style Guide
I designed the Style Guide preserving the brand identity and the simplicity of the interface elements.

Natusy Alves
Fernanda Oliveira
Naê Rodrigues

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