NOW PLAYING · A PORTFOLIO BY NATUSY ALVES
Designing the products
people actually use.
Senior Product Designer with 8+ years partnering with telecom, e-commerce and B2B SaaS teams across LATAM, Europe and APAC. Research-led UX, product strategy and end-to-end design that moves real metrics.
// CHAPTER 01 · SELECTED TAPES
Case studies, on rewind.
Enterprise UX, conversion and workflow design — shipped across products serving millions of users in telecom and e-commerce.
E-commerce · Research & UX strategy
Research-led PLP redesign that drove +126% filter engagement
E-commerce · Design systems
A dynamic badge system that lifted CTR +10% and conversion +5%
B2B SaaS · Enterprise UX
Redesigning a high-risk enterprise IVR builder for safety and scale
AI / ML · Product Designer + PO
Claro's first scalable AI personalization capability
// CHAPTER 02 · THE PROGRAMMING
Services on the schedule.
End-to-end Product Design (UX/UI)
Beautiful screens that don't ship are decorations. I design for the full reality — user needs, business goals, technical constraints, and the governance that makes enterprise products actually work at scale.
Product Strategy & UX Consulting
Most teams don't have a design problem. They have a clarity problem — too many priorities, too little alignment, and no shared picture of what the product is supposed to do. I help fix that before it costs you another quarter.
Design Systems & Governance
Tokens, components, and the operating rituals around them. I help teams stop redesigning the same button and start compounding the work.
// CHAPTER 03 · THE DIRECTOR
Natusy Alves.
★★★★★ · "DIRECTED BY THE USER, FOR THE USER."
I'm a Senior Product Designer with 8+ years of international experience across enterprise UX, e-commerce optimization, workflow design and system architecture. I work best where the problem is messy and cross-functional — translating ambiguity into products that teams can build and businesses can measure.
8+ YEARS · 3 COUNTRIES/REGIONS · MILLIONS OF USERS · TELECOM & E-COMMERCE AT SCALE
Voted "Top Performer 2025" by my e-commerce team at Claro — peer-nominated by number of votes, presented by my squad leader.
- 2025 — Present
Senior Product Designer
Claro
- 2023 — Present
Senior Product Designer & PM
Self-employed
- 2024
Senior Product Designer
Phlanx
- 2023
Senior Product Designer
Ipscape
- 2020 — 2022
Product Designer & Product Owner
Claro
// CHAPTER 04 · CRITIC REVIEWS
What the screening said.
"An exceptional ability to understand and translate our needs into effective design solutions. Her attention to detail and commitment to quality were evident in every task."
"A true partner — always present, attentive, and focused on making sure we ship."
"You set the standard on the Black Friday key visual — the rest of Claro is going to follow e-commerce's lead."
END OF TAPE · PLEASE REWIND
Got a messy, high-stakes product problem?
Let's talk about how to ship it — and how to measure it.
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